Question

Which of the following is a primary variable defined in psychographic segmentation?

1) Demographics
2) Geographics
3) Behavior
4) Attitudes and values

Answer 1

The primary variable defined in psychographic segmentation is Attitudes and values.

Step-by-step explanation:

The primary variable defined in psychographic segmentation is Attitudes and values. Psychographic segmentation is a marketing strategy that divides a population into groups based on their psychological characteristics, such as their attitudes, beliefs, and values. By understanding these psychographic variables, companies can tailor their marketing campaigns to target specific customer groups.

For example, a company that sells eco-friendly products might focus its marketing efforts on consumers who value sustainability and have positive attitudes towards environmental issues.