Final answer:
The statement is false as marketers typically use product differentiation and targeted advertising to reach specific segments of the market rather than the entire market with one product. Creating a strong brand identity and catering to diverse consumer needs are key components of effective marketing strategies in a market-oriented economy.
Step-by-step explanation:
The statement 'Marketers often go after the entire market with one product, brand, or service offering to create the maximum impact' is False. In the context of product advertising and the attention economy, targeting the entire market with a singular offering is not always the most efficient or effective strategy. Companies frequently engage in product differentiation and utilize targeted advertising strategies to appeal to diverse market segments. In monopolistic competition, this differentiation is crucial due to the slightly varied products available. For example, the range of athletic shoes or breakfast cereals available in the market caters to different consumer preferences and needs. Moreover, creating a brand identity and marketing effort, as seen with major players like Coca-Cola or Pepsi, involves significant investment. These efforts are geared towards establishing a competitive edge and aligning with consumer segments rather than appealing to the entire market.