Question

Dividing the market into units such as nation, states, town, counties, or even neighborhoods is known as:

1) Segmentation
2) Targeting
3) Positioning
4) Marketing

Answer 1

Market segmentation involves dividing the market into smaller groups based on similar characteristics or needs.

Step-by-step explanation:

The correct answer is 1) Segmentation.

Dividing the market into units such as nations, states, towns, counties, or even neighborhoods is known as market segmentation. This process involves dividing a larger market into smaller groups or segments based on similar characteristics or needs.

For example, a company may segment the market based on geographic location, demographics, psychographics, or behavior. By segmenting the market, companies can better target their marketing efforts and tailor their products or services to specific customer segments.