Question

Jeremy, an employee of an advertising and marketing firm, is working on a new campaign for one of the firm's clients. He must choose between several potential ad pieces. To choose the best piece, he should ___________.

Answer 1

Jeremy should study the ads and articles in the magazine, analyze if different messages are sent to men and women, consider the effects of constant exposure to media, and redesign an ad to provide healthy signals about males and females.

Step-by-step explanation:

Jeremy, an employee of an advertising and marketing firm, is working on a new campaign for one of the firm's clients. To choose the best piece, he should :

1. Study the ads and articles in the magazine to understand the messages they convey about eating, body, and weight.
2. Analyse if the magazine sends different messages to women than it does to men.
3. Consider the effect of constant exposure to these magazines and similar media on people.
4. As a group, redesign one of the ads in the magazine to provide healthy signals about males and females by changing the images and content.