Question

Who among the following was responsible for identifying the major factors that could account for the ways divergence can be achieved in advertising?

1) John Smith
2) Jane Doe
3) Robert Johnson
4) Susan Brown

Answer 1

The responsible individual for identifying factors in advertising divergence is not among the options provided. The design of an advertising campaign for Bliss Soda would involve different persuasion routes: central focuses on product attributes, peripheral focuses on indirect influence. The correct answer is none of the provided options are correct.

Step-by-step explanation:

The individual responsible for identifying the major factors that could account for the ways divergence can be achieved in advertising is not listed among the provided options. The identification of such factors in advertising is typically attributed to experts in the field of marketing and communication studies, rather than the list provided which appears to be non-specific and potentially hypothetical. When considering the design of an advertising campaign, such as for Bliss Soda, one would use a central route of persuasion by focusing on the quality and benefits of the product itself, and a peripheral route by utilizing elements like catchy jingles, attractive visuals, or celebrity endorsements to influence consumers indirectly without focusing on the product's attributes. The correct answer is none of the provided options are correct.