Question

According to the persuasion matrix, which of the following is a dependable variable of the communications model?

1) Sender
2) Message
3) Channel
4) Receiver

Answer 1

The dependable variable of the communications model according to the persuasion matrix is the receiver, due to their critical role in processing the message and being influenced by it.

Step-by-step explanation:

According to the persuasion matrix, an important model in understanding persuasive communication, the dependable variable of the communications model would be the receiver. This is because the features of the receiver, such as attention, intelligence, self-esteem, and age, significantly influence how the message is processed and how persuasive it is deemed. For instance, people with moderate self-esteem are more easily persuaded than those with higher or lower self-esteem, and younger adults are generally more persuadable than older adults.