Question

Julia is a successful athlete who has built a favorable public image for herself. To boost her image, she attends several promotional events that are covered by the media. Which of the following marketing strategies is illustrated in this scenario?

1) Product placement
2) Celebrity endorsement
3) Direct marketing
4) Event sponsorship

Answer 1

The marketing strategy illustrated in this scenario is celebrity endorsement. It involves using a well-known individual to promote a product or brand.

Step-by-step explanation:

The marketing strategy illustrated in this scenario is celebrity endorsement. Celebrity endorsement involves using a well-known individual, in this case Julia, to promote a product or brand. By attending promotional events and being covered by the media, Julia is leveraging her favorable public image to enhance the reputation of the product or brand she is associated with.