Question

With target costing, marketers will first ________ and then ________.

1) build the marketing mix: identify the target market
2) identify the target market: build the marketing mix
3) design the product: determine its cost
4) use skimming pricing: use penetrating pricing
5) determine a selling price: target costs to ensure that the price is met

Answer 1

Marketers in target costing first identify the target market and then determine a selling price to target costs.

Step-by-step explanation:

In target costing, marketers will first identify the target market and then determine a selling price to target costs and ensure that the price is met.