Final answer:
The subject of this question is Social Studies. It involves understanding the cultural and ethnic diversity in Malaysia and the impact it has on the use of coupons. Factors such as fear of public embarrassment, impact of religion, general dislike for coupons, higher uncertainty avoidance, and lower power distance are all related to the social and cultural aspects of the country.
Step-by-step explanation:
The subject of this question is Social Studies. It involves understanding the cultural and ethnic diversity in Malaysia and the impact it has on the use of coupons. The factors mentioned in the question, such as fear of public embarrassment, impact of religion, general dislike for coupons, higher uncertainty avoidance, and lower power distance, are all related to the social and cultural aspects of the country.
As a minority group in Malaysia, Chinese citizens have felt discrimination due to the dominant Malay language and Islamic religion. This discrimination and power dynamics play a role in influencing the attitudes towards coupon usage. The fear of public embarrassment, influenced by the cultural emphasis on religious and social norms, can discourage Malaysians from using coupons.
Additionally, higher uncertainty avoidance, which refers to a preference for stability and predictability, may also contribute to the hesitation in using coupons. The dislike for coupons may stem from a general aversion to taking risks and uncertainty associated with using coupons.