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The McDonald's print ads conveyed sexual innuendo. One execution featured a "beauty shot" of a Quarter Pounder with an extreme close-up of a woman's mouth in the background. This was created to use localized advertisement for all of the following reasons except:

1) magazines are the leading medium in China.
2) beef is perceived to boost energy.
3) beef is considered a luxury, upscale item in China.
4) beef is perceived heighten sex appeal.
5) in Chinese, the word beef connotes manliness, strength, and skill.

User Loran
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Final answer:

The incorrect reason McDonald's used localized advertising with sexual innuendo in China is that magazines are the leading medium in China. This is not directly tied to the themes of luxury, energy, and sexual appeal that the ad was seeking to convey, unlike the connotations of beef in Chinese culture or beef's perception as a luxury item and energy booster.

Step-by-step explanation:

The McDonald's print ads in question were designed using localized advertising techniques, which are not catered to a specific reason including: 1) magazines being the leading medium in China, 2) beef's perception as an energy booster, or 3) its status as a luxury item. The incorrect reason among the ones provided is that magazines are the leading medium in China. While this may be true for some segments of the population, it doesn't specifically relate to the creation of an advertisement with sexual innuendo. The implication of sexual appeal, the connotation of manliness, strength, and skill in the word 'beef' in Chinese, and beef's luxury and energy-boosting perception are more directly relevant to the advertisement's sexual innuendo theme. Advertising strategies often reflect cultural perceptions and aim to tap into the aspirations and values of the target market. For example, the modernist architecture of many hamburger chains such as In-N-Out Burger evokes a sense of nostalgia and fun from the 1950s, leveraging cultural associations to build brand image. Similarly, marketing campaigns like Corona Beer's use imagery of a secluded tropical beach to evoke feelings of luxurious relaxation, attempting to associate the product with wealth and leisure. The landscape, design, and suggestive content play significant roles in the marketing world, tailoring the appeal and message of the product to the desires and expectations of consumers.

User DrKey
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