Final answer:
In a market with alternative products, the product chosen is based on market-perceived quality attributes.
Step-by-step explanation:
In a market with alternative products that meet performance quality standards, the product chosen is the one that meets market-perceived quality attributes. This means that buyers rely on their perception of quality rather than objective measures when making a purchase decision. For example, they might assume that a higher price indicates higher quality, even if they are not experts in the field.