Question

A supplier in China was accused of selling outdated meat to McDonald's. The consequent declining sales were a result of ________ problem?

1) distribution
2) advertising
3) sales promotion
4) pricing
5) public relations

Answer 1

The declining sales at McDonald's due to outdated meat from a Chinese supplier constitute a public relations problem, as it affects the company's reputation and consumer trust.

The correct option is 5)

Step-by-step explanation:

The situation described relates to a public relations issue within McDonald's business operations. When the supplier in China was accused of selling outdated meat, the public's trust in the brand diminished, leading to declining sales. Public relations involves managing the reputation of a company and how it is perceived by the public.

A public relations crisis can cause significant damage to a brand's image and requires effective management and communication strategies to restore consumer confidence.

In this scenario, McDonald's would need to address the public's concerns directly, possibly by issuing a public apology, implementing stricter quality controls, and conveying these changes to their customers transparently. Corrective actions such as these could help recover the company's reputation and eventually restore sales.

The correct option is 5)