Question

In the language of global marketing, ________ is the phrase used to describe advertising that represents a middle ground between 100

1) compromise advertising
2) stereotype advertising
3) template advertising
4) cookie-cutter advertising
5) pattern advertising

Answer 1

In the language of global marketing, Pattern advertising is the phrase used to describe advertising that represents a middle ground between 100 (option 5)

Step-by-step explanation:

In global marketing, "pattern advertising" refers to the approach that represents a middle ground between tailored advertising for specific regions and standardized global campaigns. This strategy involves identifying common patterns in consumer behavior across diverse markets to create advertisements that resonate universally while allowing for some localization.

In global marketing, the challenge lies in balancing standardization to maintain brand consistency and localization to cater to cultural nuances. Pattern advertising aims to find common patterns or themes that appeal broadly across different regions, enabling marketers to create campaigns that are relevant and effective on a global scale while accommodating some degree of local adaptation.

This approach acknowledges the diversity of markets while striving for a balance between uniformity and customization in advertising strategies.Hence the correct option is 5).