Question

Environmental issues and challenges faced by a company which is in the initial stages of implementing a personal selling strategy include all of the following except?

1) product innovation
2) market unknowns
3) political risks
4) regulatory hurdles
5) currency fluctuations

Answer 1

Environmental issues and challenges faced by a company in the initial stages of implementing a personal selling strategy include market unknowns, political risks, and currency fluctuations. Product innovation and regulatory hurdles are important considerations for the company.

Step-by-step explanation:

Environmental issues and challenges faced by a company in the initial stages of implementing a personal selling strategy include various factors. These factors are:

1. Market unknowns: The company may be unsure about the market demand, customer preferences, or competition, which can affect the success of the personal selling strategy.
2. Political risks: Changes in government policies or regulations can create uncertainties and potentially impact the company's operations and sales.
3. Currency fluctuations: If the company operates in international markets, fluctuations in currency exchange rates can affect pricing, profit margins, and overall sales performance.

However, product innovation and regulatory hurdles are important considerations for a company implementing a personal selling strategy. Product innovation helps in attracting customers and differentiating the company's offerings from competitors. Regulatory hurdles refer to compliance requirements that the company needs to meet to ensure legal and ethical business practices.