Question

Competitive advertising may impair the effectiveness of the message due to the fact that it may:

1) Create confusion among consumers
2) Increase brand awareness
3) Enhance the credibility of the message
4) Improve the recall of the message

Answer 1

Competitive advertising may impair the effectiveness of the message by creating confusion, but it can also increase brand awareness and enhance the credibility and recall of the message.

Step-by-step explanation:

Competitive advertising may impair the effectiveness of the message in several ways:

1. Create confusion among consumers: When multiple companies are advertising similar products, it can be difficult for consumers to differentiate between them, leading to confusion and uncertainty in their purchasing decisions.
2. Increase brand awareness: On the other hand, competitive advertising can also increase brand awareness. By promoting their products aggressively, companies can ensure that consumers are familiar with their brand.
3. Enhance the credibility of the message: A strong advertising campaign can enhance the credibility of a company's message, making it more persuasive and convincing to consumers.
4. Improve the recall of the message: Lastly, competitive advertising can improve the recall of the message. When multiple companies are advertising similar products, consumers may be exposed to the same message multiple times, increasing their ability to remember and recall it.