Final answer:
Following a ban on billboards in Brazil, companies shifted towards alternative advertising strategies, such as synergistic advertising practices across multiple platforms, as well as targeted online marketing and social media campaigns.
Step-by-step explanation:
When Brazil implemented a ban on billboards, companies needed to find alternative ways to communicate with prospective customers. These alternative methods of advertising had to adapt to technological changes that allow consumers to bypass traditional advertising mediums, such as TV and print media. In search of new avenues to reach their target audience, companies considered several alternative advertising strategies.
To address the advertising downturn, companies used synergistic advertising practices to distribute their message across diverse platforms. This approach ensures the same branding message reaches the audience from multiple sources, creating a cohesive and recognizable image. Sometimes, when you attend a sports event, you will see a synergy of ads from the billboards to the big screen and further reinforced by the sale of branded products at concession stands.
In place of conventional billboards, firms explored options like online marketing, social media campaigns, targeted sponsorships, engaging content creation, and partnerships that offer unique consumer interactions. These modern strategies are designed to be less intrusive and more engaging, fostering a more interactive relationship between the brand and the consumer. Additionally, companies have made use of demographics data to target their message more specifically through focused channels, appealing to the relevant interests and consumption habits of their audiences.