Final answer:
Western catalogers find market entry easier in Hong Kong and Singapore due to factors like the widespread use of credit cards, efficient postal services, educated populations, and high per capita income. However, having few mail-order companies might pose a challenge as it indicates consumers are less familiar with catalog shopping.
Step-by-step explanation:
Western catalogers find it easy to market in Hong Kong and Singapore due to several factors. One of the main reasons is the wide use of credit cards, which facilitates easy and quick transactions for consumers. Additionally, both regions boast efficient postal services, ensuring timely delivery of goods to customers, thereby reinforcing the convenience of mail-order shopping. Another significant factor contributing to the ease of market entry for Western catalogers is the highly educated populations in these areas. Educated consumers are typically more discerning and open to exploring new products and shopping channels. Moreover, the high per capita income in Hong Kong and Singapore gives consumers more disposable income to spend on goods from catalogs. However, contrary to what might seem an advantage, having few mail-order companies could actually make it more challenging for Western catalogers, as consumers in these markets may be less accustomed to catalog shopping, potentially creating a barrier to entry. Essentially, a limited presence of mail-order competition indicates a less-developed market for this sales channel, requiring more effort in educating and convincing potential customers.