Question

Unilever hired a promotional marketing firm to pass out Lever 2000 hand wipes in food courts and petting zoos. This is an example of:

1) Product placement
2) Direct marketing
3) Sales promotion
4) Public relations

Answer 1

Unilever hiring a promotional marketing firm to distribute Lever 2000 hand wipes is an example of sales promotion.

Step-by-step explanation:

The example of Unilever hiring a promotional marketing firm to distribute Lever 2000 hand wipes in food courts and petting zoos is an example of Sales promotion. Sales promotion refers to the use of techniques and activities to incentivize or encourage the purchase of a product or service, often for a limited period of time

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