Final answer:
A firm engaging in geocentric marketing has a lower commitment to international marketing.
Step-by-step explanation:
A firm engaging in geocentric marketing has a lower commitment to international marketing. Geocentric marketing is an approach where a company adopts a global mindset and coordinates its marketing activities on a global scale, but also considers the unique characteristics and needs of each local market. This approach strikes a balance between standardization and customization, allowing for some adaptation based on local market conditions.