Question

A firm engaging in ___________ marketing has a lower commitment to international marketing.

1) Transnational marketing
2) Export marketing
3) Geocentric marketing
4) Global marketing

Answer 1

A firm engaging in geocentric marketing has a lower commitment to international marketing.

Step-by-step explanation:

A firm engaging in geocentric marketing has a lower commitment to international marketing. Geocentric marketing is an approach where a company adopts a global mindset and coordinates its marketing activities on a global scale, but also considers the unique characteristics and needs of each local market. This approach strikes a balance between standardization and customization, allowing for some adaptation based on local market conditions.