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Which of the following product category/company pairings best illustrates the concept of "product cultures"?

1) batteries/Duracell
2) earth-moving equipment/Caterpillar
3) personal hygiene/Procter & Gamble
4) automobiles/Ford
5) coffee bars/Starbucks

User Livea
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1 Answer

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Final answer:

The best example of "product cultures" is the pairing of coffee bars/Starbucks.

Step-by-step explanation:

The concept of "product cultures" refers to the unique characteristics and values associated with a particular product category and company. It represents the distinct identity and following that a product has developed among consumers. Among the given options, the best illustration of this concept can be seen in the pairing of coffee bars/Starbucks. Starbucks has created a strong product culture by offering a unique coffee experience, promoting a sense of community, and creating a loyal customer base.

User Navin Gelot
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