Final answer:
Japanese companies tend to avoid Competitive Bidding when selecting advertising agencies, preferring methods like RFPs, Personal Recommendations, or Online Advertising Platforms. While TV ads will persist in political campaigns, the rise of the Internet and social media will increasingly influence advertisement strategies, requiring more engaging, device-optimized content.
Step-by-step explanation:
Japanese companies are less inclined to utilize the approach of Competitive Bidding for selecting advertising agencies. The competitive bidding process requires agencies to submit proposals outlining their strategies, creative concepts, and pricing. This can be seen as a very transparent but excessively competitive method that may not always align with the traditional Japanese business culture that values relationships and trust. Instead, Japanese firms may prefer to use processes such as Request for Proposal (RFP), Personal Recommendations, or explore options with Online Advertising Platforms which can offer more control, privacy, and reliability based on established networks and partnerships.
Television Advertisements and Political Campaigns
Television advertisements are likely to continue playing a significant role in conducting political campaigns. However, the influence of the Internet and social media is rapidly growing, which might not replace traditional television ads entirely but could transform their nature or reduce their dominance. Advertisements prepared for the Internet or social media would need to be shorter, more engaging, and optimized for viewing on a variety of devices, including smartphones and tablets, where the audience's attention span is considerably shorter.