Final answer:
The answer to the question is Art director. They are responsible for the visual elements and overall look of an advertisement, ensuring it communicates the correct message through the use of graphic design principles.
Step-by-step explanation:
In advertising, an Art director is the professional who chooses graphics, pictures, type styles, and other visual elements, and has general responsibility for the overall look of an advertisement. An art director ensures that the visual aspects of an advertisement communicate the desired message to the specific audience.
The role of an art director is distinct from other positions within a campaign or advertising agency. While a media coordinator might be responsible for distributing messages and handling advertising purchases, and a copywriter would focus on creating the text or script for ads, the art director is focused primarily on the visual components. Taking cues from both fine art and graphic design, an art director uses principles like color, scale, balance, unity, and variety to create engaging layouts that are tailored to the consumer's needs and align with the company's brand identity.
These skills are particularly important in creating advertising campaigns, as it is the art director's vision that distinguishes a brand and helps it to stand out in a competitive marketplace. Thus, the art director plays a crucial role in the success of advertising efforts.