Final answer:
McDonald's localized advertising strategy for its print ads seeks to resonate with specific audience segments using visual cues and cultural associations to influence consumer behavior and preferences.
Step-by-step explanation:
The creation of McDonald's print ads that conveyed sexual innuendo, including extreme close-ups of a woman's mouth, can be understood in the context of localized advertising strategies. This approach aimed at creating graphic images and brand logos that resonate with specific cultural and community norms, as advertisers fine-tune their messages to the tastes and expectations of local audiences. The use of such images is part of a broader trend in advertising to capture attention in an increasingly visually saturated world, where associations with lifestyle, identity, and aspirations are leveraged by brands to influence consumer behavior.
Localized advertisement strategies are designed to connect more effectively with consumers by aligning with their environment and cultural cues. By adopting a localized approach, advertisers can tailor their campaigns to send distinct messages to different demographics, such as women or men, and can invoke specific cultural atmospheres or lifestyles, much like Corona Beer does by associating itself with a luxurious, tropical beach setting.