Final answer:
A firm with a polycentric orientation is guided by the multidomestic marketing concept.
Step-by-step explanation:
A firm with a polycentric orientation is guided by the multidomestic marketing concept. In a polycentric orientation, the firm adapts its products, marketing strategies, and operations to suit the unique characteristics of each local market. This approach recognizes and values the diversity and individuality of different regions or countries. For example, a multinational corporation may customize its products and advertising campaigns to better resonate with the preferences and cultural norms of consumers in different countries.