Question

Marketing channels exist to create utility for customers. The major categories of channel utility include all of the following except:

1) Time utility
2) Place utility
3) Form utility
4) Possession utility
5) Information utility

Answer 1

Marketing channels create utilities such as time, place, form, and possession utility for customers, but information utility is not a major category as it refers to communication rather than a direct product value addition.

Step-by-step explanation:

Marketing channels provide various types of utility to customers, which include time utility, place utility, form utility, and possession utility. These types of utilities ensure that products are available when and where customers want them, in the form and quantity they need, and that customers have easy ownership transfer. Information utility is generally not considered one of the major categories of channel utility as it involves communication rather than the direct value added to the product through the marketing channel.