Question

Which of the following is NOT true about the product life-cycle?

1) It is a main driver of international expansion
2) Going international can change the position of the product on the global life-cycle stage
3) It creates higher profits for the company from a larger customer base
4) It does not benefit companies targeting emerging markets

Answer 1

The product life-cycle does not benefit companies targeting emerging markets.

Step-by-step explanation:

The correct answer is 4) It does not benefit companies targeting emerging markets. The product life-cycle refers to the stages a product goes through from introduction to decline. While international expansion can be driven by the product life-cycle, it does not guarantee success in emerging markets. One reason is that emerging markets may have different consumer preferences and purchasing power, which can affect the position and profitability of a product.