Question

Traditionally, marketing was not focused on specific buyers but marketers were scattering their marketing efforts through ________, which is more of a "shotgun" approach.

1) Mass advertising
2) Targeted advertising
3) Digital advertising
4) Social media advertising

Answer 1

Traditionally, marketing was not focused on specific buyers but marketers were scattering their marketing efforts through mass advertising. The correct option is: 1) Mass advertising

Step-by-step explanation:

Traditionally, marketing was not focused on specific buyers but marketers were scattering their marketing efforts through mass advertising, which is more of a "shotgun" approach.