Final answer:
Consumers who show their allegiance to brands, stores, or companies help marketers segment consumers by their loyalty.
Step-by-step explanation:
Consumers who show their allegiance to brands, stores, or companies help marketers to segment consumers by their loyalty. Loyalty is a key factor in consumer behavior and can be used to identify target markets and develop marketing strategies.
For example, if a consumer consistently buys products from a particular brand or store, it shows their loyalty towards that brand or store. Marketers can then analyze the characteristics and preferences of these loyal customers to create targeted advertising campaigns and promotions.
By segmenting consumers based on their loyalty, marketers can tailor their marketing efforts to specific groups, increasing the effectiveness of their strategies and ultimately driving sales and brand loyalty.