Final answer:
McDonald's adapting their restaurants' appearance in France is an example of adaptation, a business strategy where companies alter products or services to match local preferences, which is part of the larger concept of globalization and diffusion.
Step-by-step explanation:
McDonald's restaurants in France having a different appearance than those elsewhere is an example of adaptation. This is a business strategy where a company modifies its products or services to conform to local tastes, customs, or regulations. Known as the 'McDonaldization of society', this concept is reflected in how McDonald's has become a globally recognized brand while still adapting to local markets. In this case, acting locally to cater to French cultural preferences aligns with the broader definition of globalization and diffusion but goes against a strategy of pure standardization, which would mean keeping a uniform appearance and service worldwide. Instead, McDonald's embraces local cultures and tastes, thereby 'thinking globally and acting locally'. Despite McDonald's influence on standardization and predictability through its business model, the move towards customization and uniqueness is a form of de-McDonaldization, as seen in the efforts of individuality that stand in contrast to the mass-production model.