Question

Hofstede's data on cultural values suggest that:?

1) countries that are high on individualism and low on uncertainty avoidance tend to be more innovative.
2) diffusion of innovations will be slower in countries that are low on individualism and high on uncertainty avoidance.
3) individuals from individualistic cultures tend to respond more favorably to other-focused appeals.
4) self-focused appeals tend to attract people from collectivistic cultures.
5) collectivistic cultures tend to be more emotionally bent than individualistic cultures.

Answer 1

Hofstede's cultural values research indicates individualist cultures are more innovative and collectivist cultures emphasize group needs and social harmony, leading to different responses to appeals and innovation diffusion.

Step-by-step explanation:

Hofstede's cultural values research suggests that different cultures prioritize different values and these priorities can impact behaviors such as innovation and responsiveness to appeals. Specifically, individualist cultures, such as those prevalent in Western nations, emphasize independence and personal achievement, making them more likely to be innovative and responsive to self-focused appeals. In contrast, collectivist cultures, common in East Asian, Latin American, and African countries, emphasize group needs and social harmony, potentially leading to slower diffusion of innovations and a greater responsiveness to other-focused appeals. However, the statement that collectivistic cultures tend to be more emotionally bent than individualistic cultures is not clearly supported by the literature.