Final answer:
Cultural values influence consumer behaviors such as word-of-mouth communications and impulsive buying. Consumer behavior is shaped by the cultural context.
Step-by-step explanation:
Cultural values can predict such consumer behaviors as word-of-mouth communications and impulsive buying. Word-of-mouth communications often reflect the trust and relationships within a culture, where consumers may rely more on personal recommendations than on impersonal advertisements. For example, in collectivist cultures, which place a high value on interpersonal relationships, word-of-mouth endorsements can be particularly influential. Similarly, impulsive buying behavior can be driven by cultural norms related to consumerism, social status, and individualism. In cultures where material possessions are seen as a symbol of success, there may be a higher tendency toward conspicuous consumption and impulsive purchases.