Question

The marketing mix is integral to the value equation which is represented by?

1) Value = Price/Benefits.
2) Value = Benefits/Price.
3) Value = Benefits × Price.
4) Value = Benefits - Price.
5) Value = Benefits + Price.

Answer 1

The marketing mix is integral to the value equation which is represented by Value = Benefits/Price.

Step-by-step explanation:

The marketing mix is integral to the value equation which is represented by Value = Benefits/Price. In the marketing mix, the benefits of a product or service are divided by its price to determine its value. This equation emphasizes that value is determined by the benefits a customer receives relative to the price they pay for the product or service.