Final answer:
Starbucks' alliance with the Tata Group for sourcing coffee beans in India is an example of Market Development. This strategy is part of Starbucks' expansion into new markets by offering existing products, exploiting comparative advantages, and adhering to global trends of borderless business expansion.
Step-by-step explanation:
Starbucks entering India through an alliance with the Tata Group and planning to source coffee beans in India and market them at Starbucks stores globally is an example of Market Development. This strategy involves expanding into new markets or territories while offering existing products or services. This move leverages the comparative advantage of sourcing lower-cost coffee beans in India due to local production efficiencies and potentially leads to increased sales and profits for Starbucks.
The Tata Group, an Indian-based international corporation, represents an entity already adept at this sort of international expansion. By sourcing from India, Starbucks also aligns with global trends where companies seek ease of access across borders to tap into new markets and contribute to global economic recovery, a topic underlined at the World Economic Forum.
By acting on this strategy, Starbucks is not diversifying in terms of different types of products or market segments (Market Diversification) nor are they introducing a new product (Product Development). They are also not increasing the presence of their existing products in their current markets (Market Penetration) or pursuing Regular Marketing which implies standard business without expansion strategies.