Question

All of the following correctly states McDonald's approach to standardization and adaptation of the marketing mix except?

1) McDonald's standardizes some product elements and adapts others.
2) McDonald's standardizes some place elements and adapts others.
3) McDonald's standardizes some promotion elements and adapts others.
4) McDonald's standardizes some price elements and adapts others.
5) McDonald's standardizes all product elements.

Answer 1

McDonald's approach to the standardization and adaptation of the marketing mix involves a combination of standardizing certain elements and adapting others.

Step-by-step explanation:

McDonald's approach to standardization and adaptation of the marketing mix is primarily based on a combination of standardizing certain elements and adapting others.

They do not standardize all product elements. For example, McDonald's standardizes some product elements like their signature Big Mac burger, but they also adapt to local tastes and preferences by offering regional menu items like the McSpicy Paneer in India. So statement 5) McDonald's standardizes all product elements is incorrect.