Question

Which of the following is not an advantage of face-to-face interviews over mail surveys?

1) The response rate is typically higher.
2) Interviewers can increase a respondent's comprehension of questions.
3) Survey designers can use a wider variety of types of questions.
4) They are less expensive because mailing costs are avoided.

Answer 1

The advantages of face-to-face interviews over mail surveys include higher response rates, increased comprehension, and the ability to use a wider variety of question types. Additionally, they can be less expensive due to the absence of mailing costs.

Step-by-step explanation:

The advantage of face-to-face interviews over mail surveys include:

1. Higher Response Rate: Face-to-face interviews tend to have a higher response rate compared to mail surveys. This is because the interviewer can personally engage with the respondent, increasing their willingness to participate.
2. Increased Comprehension: Interviewers have the opportunity to clarify questions and provide explanations, leading to a better understanding by the respondent. This is not possible in mail surveys where there is no direct interaction.
3. Wide Variety of Question Types: Face-to-face interviews allow survey designers to use a wider variety of question types, including visual aids or non-verbal cues. In mail surveys, the types of questions are limited to what can be communicated through written format.
4. Cost Savings: Face-to-face interviews may have additional costs associated with travel and interviewer time, but they do not have mailing costs like mail surveys. Therefore, they can be less expensive compared to mail surveys.