Question

Which of the following statements about sales forecast accuracy is true?

1) Combining sales forecasts that were developed using different techniques actually creates a less accurate forecast
2) The subjective methods of forecasting are most accurate for sales forecast with a short time horizon
3) Researchers have concluded that the method of sales forecasting used made little difference with respect to forecast accuracy
4) The objective methods of forecasting are most accurate when the database is skimpy and forecast errors are likely to cause large losses
5) Sales managers cannot overemphasize the need for sales forecasts to be accurate

Answer 1

Researchers have concluded that the method of sales forecasting used made little difference with respect to forecast accuracy. Both subjective and objective methods can yield accurate sales forecasts.

Step-by-step explanation:

The statement that is true about sales forecast accuracy is option 3) Researchers have concluded that the method of sales forecasting used made little difference with respect to forecast accuracy.

Various methods can be used for sales forecasting, including subjective and objective methods. However, research has shown that the accuracy of sales forecasts is not significantly affected by the method used. This means that both subjective and objective methods can yield accurate sales forecasts.

Therefore, it is important for sales managers to prioritize the accuracy of sales forecasts and not overemphasize a specific method, as both subjective and objective methods can provide reliable forecasts.