Final answer:
Ethics, specifically normative ethics, is the branch of philosophy that addresses values concerning human conduct and the morality of actions based on outcomes, duties, or virtues.
Step-by-step explanation:
The branch of philosophy dealing with values related to human conduct, particularly concerning the rightness and wrongness of the motives and ends of such actions, is called ethics. Within ethics, normative ethics is the discipline that attempts to establish criteria or principles for identifying norms and standards to guide correct behavior. This specific area of philosophy is focused on what humans ought to do and includes several approaches such as consequentialism, deontology, and virtue ethics. Consequentialism determines moral rightness based on the outcomes or consequences of actions, aiming for the greatest good. Deontology relies on duty and rules to determine the morality of actions. Virtue ethics centers on character and personal virtues.