Final answer:
The positioning process in STP marketing helps a marketer create a unique image of a product in the consumer's mind, focusing on product features and strategic location for differentiation.
Step-by-step explanation:
In the context of STP in the marketing framework, the positioning process helps a marketer to create a distinctive image or perception of the product or brand in the mind of the consumer. This can be achieved through highlighting the physical aspects of a product, which may include features like an unbreakable bottle, nonstick surface, freezer-to-microwave convenience, non-shrink material, extra spicy flavor, or an ergonomic design for enhanced comfort. Moreover, strategic location is another way to differentiate a product or service, much like a gas station that benefits from being situated at a busy intersection, garnering more sales due to higher traffic, or a supplier gaining an advantage by being close to an automobile manufacturer's factory.