Question

When others yield to persuasion because the idea meets their own goals and values, what is this called?

1) Compliance
2) Internalization
3) Identification
4) Resistance

Answer 1

Identification occurs when individuals yield to persuasion because the idea meets their own goals and values.

Step-by-step explanation:

When others yield to persuasion because the idea meets their own goals and values, it is called identification. Identification occurs when individuals are influenced by someone they like, admire, or relate to, and they conform to the group because they want to be associated with that person or group.