Ethnocentrism refers to managers who believe their native country, culture, language, and behavior are superior to all others. It is the belief that one's own culture is better than all others, often imagining that the world would be better if their own beliefs, values, and practices were imposed on everyone else.
Ethnocentrism is the term that refers to managers who believe that their native country, culture, language, and behavior are superior to all others. Ethnocentrism involves a belief or attitude that one's own culture is better than all others. For example, ethnocentric people often imagine that the world would be a much better place if the beliefs, values, and practices of their own culture were spread to or imposed on everyone else in the world.