Final answer:
Don's company's act of donating to charity is an example of corporate social responsibility, reflecting a commitment to the broader social good and people's welfare.
Step-by-step explanation:
Don's company's decision to donate a significant portion of profits to charity every year is an example of corporate social responsibility (CSR). Corporate social responsibility is a concept where businesses consider the interests and well-being of society by taking responsibility for the impact of their activities on customers, employees, communities, and the environment. This gesture reflects a commitment to making a positive social impact beyond the firm's economic and legal obligations. CSR actions can improve community goodwill, enhance a company's reputation, and potentially lead to increased business success.