Final answer:
According to the GLOBE project, the assertiveness dimension in a society values confrontation and competitiveness, encouraging direct communication and a competitive spirit. It contrasts with collectivism and emphasizes impersonality in professional settings.
Step-by-step explanation:
According to the findings of the GLOBE project, the assertiveness dimension represents the extent to which a society values confrontation and competitiveness. Assertiveness in this context reflects the societal standards that endorse assertive, confrontational, and aggressive behaviors by individuals within society. This dimension can be seen in how individuals within a culture are expected to manage conflicts and express their opinions, with a higher emphasis on directness and a lesser degree of concern for creating potential offense or disruption in relationships.
Assertiveness is frequently contrasted with in-group collectivism, where the latter emphasizes group loyalty and social harmony. However, assertiveness focuses on the perceived positive aspects of direct communication and competition, which is aligned with the removal of personal feelings from a professional situation to ensure that performance and success are not hindered by emotional considerations, sometimes referred to as impersonality. Assertiveness can affect various aspects of societal functioning, including business practices, educational approaches, and the nature of interpersonal interactions.