Question

When identifying a target market, what is the fictional person that represents a trainer's preferred clientele known as_____.

Answer 1

A buyer persona is a fictional character that epitomizes a business's ideal customer, used to conceptualize and tailor marketing strategies effectively.

Step-by-step explanation:

When identifying a target market in business, the fictional person that represents a trainer's preferred clientele is known as a buyer persona or a customer persona. This persona is a semi-fictional character based on research and educated assumptions, reflecting the characteristics, goals, and behavior of a business's ideal customer. While Augusto Boal called this concept the Joker, referring to an archetype with elements of versatility and insight, in modern marketing, the buyer persona helps trainers and marketers better understand and reach their potential clients by creating more tailored and effective marketing strategies.

Answer 2

When identifying a target market, the fictional person that represents a trainer's preferred clientele is known as a persona.

Step-by-step explanation:

In the realm of marketing and business strategy, creating a persona is a common practice to define and understand the characteristics, needs, and preferences of the ideal customer. A persona is a detailed, semi-fictional representation of the trainer's preferred clientele. It encapsulates demographic information, behaviors, goals, challenges, and other relevant details that help the trainer tailor their services to meet the specific needs of their target audience.

Developing a persona assists trainers in aligning their marketing efforts and service offerings with the expectations and requirements of their desired clientele. This strategic approach enables trainers to communicate more effectively, design targeted fitness programs, and build a connection with their audience. By creating a persona, trainers gain insights into the motivations and pain points of their potential clients, allowing for a more personalized and impactful training experience.

In conclusion, the term for the fictional person representing a trainer's preferred clientele in the process of identifying a target market is a "persona." This tool aids trainers in refining their approach and delivering services that resonate with the specific characteristics and aspirations of their ideal customers.