Final answer:
When integrating new CRM modules, it is critical to link them to a Data Warehouse, which serves as a central repository for consistent enterprise data necessary for accurate analysis and reporting.
Step-by-step explanation:
When integrating new CRM modules, it is important that compatible CRM modules are linked to a Data Warehouse. A data warehouse acts as a central repository of integrated data from one or more disparate sources. It stores current and historical data and is used for creating analytical reports for knowledge workers throughout the enterprise. The main focus of a data warehouse is to enable users to extract, analyze and report data for various purposes. It ensures that the organization's data is consistent, which is crucial when adding new CRM modules for things like sales force automation, sales activity management, and managing customer interactions and data throughout the customer lifecycle.