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Which of the key supply chain business processes refers to meeting customer requirements by synchronizing the firm's marketing, production and distribution plans?

1) Customer relationship management process
2) Customer demand organization process
3) Order fulfillment process
4) Supply chain synchronization process

User Charlesdg
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1 Answer

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Final answer:

The Order fulfillment process is key in synchronizing a firm's marketing, production, and distribution to meet customer demands efficiently.

Step-by-step explanation:

The key supply chain business process that refers to meeting customer requirements by synchronizing the firm's marketing, production, and distribution plans is known as the Order fulfillment process. This process is crucial in ensuring that customer demand is met efficiently and effectively. It involves a series of actions, including receiving the order, processing it, and managing the logistics of production and distribution. Aligning these aspects requires coordination and sometimes technological aid to ensure smoother operation and the maintenance of labor rights. Adopting market-based policies and technologies can also play a significant role in advancing supply chain effectiveness, along with command-and-control approaches where necessary.

User Hell
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