Question

Companies work very hard to reduce the number of their present customers which never return. This customer defection is often referred to as:

1) Customer churn
2) Clickstream defection
3) Balking
4) Revenue Exodus

Answer 1

Companies work hard to reduce customer churn, which refers to the rate at which customers stop doing business with a company. Various strategies and tactics are used to retain customers and reduce churn.

The customer defection that companies work hard to reduce is often referred to as customer churn. Customer churn refers to the rate at which customers stop doing business with a company and switch to a competitor or stop using a product or service altogether. Companies use various strategies and tactics to retain their customers and reduce customer churn, such as improving customer service, offering loyalty programs, and providing a superior product or service.