Question

The marketing concept holds that ________?

1) a firm should find the right products for its customers, and not the right customers for its products
2) customers who are coaxed into buying a product will most likely buy it again
3) a new product will not be successful unless it is priced, distributed, and sold properly
4) consumers and businesses, if left alone, won't buy enough of the organization's products
5) a better product will by itself lead people to buy it without much effort from the sellers

Answer 1

The marketing concept holds that a firm should find the right products for its customers, and not the right customers for its products.

Step-by-step explanation:

The correct answer to the question is:

1. A firm should find the right products for its customers, and not the right customers for its products.

The marketing concept is a business philosophy that believes in finding the right products for its customers, rather than trying to convince customers to buy products that may not meet their needs or wants. This approach places a strong emphasis on understanding consumer needs and wants, conducting market research, and developing products that fulfill those needs and wants.