Johnny Inc.'s focus on designing products to meet customer requirements and achieve customer satisfaction highlights that they follow the marketing concept in their business approach.
Marketers at Johnny Inc. believe in putting their customers ahead of everything else, ensuring that products are carefully designed to meet customer requirements and that the entire focus is on achieving customer satisfaction. This approach is indicative of a marketing concept in business. Option 4) marketing should be selected in response to this question. The marketing concept emphasizes listening to customers' needs and wants and creating products and services that provide value and satisfaction, which, in turn, benefits the company by building customer loyalty and driving repeat business.