Final answer:
Financial accountability and social responsibility marketing are core elements of social marketing, which differs from other types of marketing by incorporating societal goals alongside business objectives.
Step-by-step explanation:
The question that asks about financial accountability and social responsibility marketing as elements pertains to social marketing. Social marketing is an approach to creating, organizing, and implementing marketing activities that aim to influence people's behavior to improve their well-being and society's, considering both the financial bottom line and social impacts. This concept is broader than other types of marketing because it includes the pursuit of societal goals alongside traditional business objectives.
In contrast, performance marketing focuses on digital and measurable tactics to drive consumer actions, relationship marketing emphasizes building long-term customer relationships, internal marketing is about engaging and empowering employees to serve customers better, and mass marketing targets the general population without personalization.