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The value of an offering is described as ________?

1) the price consumers are charged for a product
2) the cost of manufacturing a product
3) the degree to which consumer demand for a product is positive
4) the sum of the tangible and intangible benefits and costs to customers
5) the intangible benefits gained from a product

1 Answer

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Final answer:

The value of an offering is described as the sum of tangible and intangible benefits and costs to customers, reflecting a combination of the product's utility, scarcity, cost to the consumer, and satisfaction derived.

Step-by-step explanation:

The value of an offering can be described as the sum of the tangible and intangible benefits and costs to customers. It encompasses multiple factors, not just the price consumers are charged for a product or the cost of manufacturing it. The value includes aspects related to utility and scarcity, reflecting how much a consumer is willing to pay versus the worth expressed in monetary terms.

When producers set a price, they consider the cost of production and their desired profit margin. On the consumer side, the concept of utility plays a significant role. Thus, the overall value reflects the satisfaction and benefits (both tangible and intangible) that the consumer gains from the product, weighed against the costs they incur to acquire it.

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